ELADIO CARRIÓN

We developed a complete merch concept inspired by Japanese urban aesthetics and the narrative behind Don Kbrón; a capsule composed of jorts; a bomber jacket; a kimono; a handheld fan; and a tie, each imagined as a collectible extension of Eladio’s visual identity.

Although the pieces were not physically produced, the entire proposal was created through a fully manual design process; every pattern; silhouette; and graphic was 100% hand-illustrated, merging conceptual fashion design with cultural storytelling.

The project was presented to Eladio’s team and received highly positive feedback, becoming one of the standout submissions for the Don Kbrón merch competition.

On social media, the proposal reached over 17K views on Instagram and 94K on TikTok, generating hundreds of interactions and shares across Eladio’s fan community; positioning the capsule as a strong creative foundation for future development.